Sources: Pew (news on social platforms) • Pew (who people get news from) • FTC (updated Endorsement Guides)

• No censorship. Government does not decide what viewpoints are allowed. This is about transparency and consumer protection.
• Commercial speech is regulated already. When money changes hands to influence the public, disclosure rules are routine and lawful (campaign finance, ads, endorsements).
• Uniform rules. Same disclosure requirements for everyone — left, right, or none of the above.
• Due process. Clear definitions, notice, appeal rights, and independent auditing standards.

• 1) Mandatory “Paid Influence” Labeling (NY Truth-in-Influence Standard).
  Any New York-based creator, agency, or business receiving compensation to promote political messaging, “news commentary,” or products/services must use a standardized, plain-language disclosure label (and platform tools where available). Violations treated as deceptive practice.
• 2) Public Ad & Influence Archive (New York Transparency Portal).
  A searchable public database for paid political ads and major paid influence campaigns targeting NY residents: sponsor identity, spend range, audience targeting categories (not personal data), and creative assets — similar in concept to financial and campaign disclosures.
• 3) Ban on “Stealth Sponsored News.”
  If content is paid for and presented as news (or “independent reporting”), disclosure must be unavoidable: on-screen, in captions, and in audio when applicable. “Hidden in a link” is not enough.
• 4) Deceptive Engagement Enforcement Unit (NY DFS/AG-style model).
  Create a state enforcement team focused on digital consumer deception: fake reviews, incentivized reviews, disguised endorsements, “review gating,” bot amplification sold as “marketing,” and undisclosed paid political persuasion.
• 5) Youth Protections: Default “Minor Safe Mode” for State-Connected Access.
  For devices/networks managed by NYS agencies and school districts: default settings that reduce algorithmic amplification and disable targeted ads to minors, consistent with existing child-directed advertising concerns emphasized by federal regulators.
• 6) Deepfake Deception Penalties (Commercial + Political).
  Prohibit distribution in NY of materially deceptive synthetic media used for fraud, extortion, or election deception — with safe harbors for satire clearly labeled as satire.
• 7) “Receipts Required” for State Contracts and Grants.
  Any vendor paid with NY taxpayer funds for outreach must publish itemized deliverables, placements, and disclosures — no dark-money comms under state contracts.
• 8) Digital Literacy + “How to Spot Manipulation” Curriculum Toolkit.
  A practical, apolitical toolkit: how to identify sponsored content, bots, rage-bait, manipulated clips, and scams — aligned to real-world social media behaviors.

• Day One: Executive directive to draft “Truth-in-Influence” disclosure standards and publish proposed rules for public comment.
• Day One: Launch a pilot version of the NY Transparency Portal (sponsor ID + ad archive framework).
• First 60 Days: Stand up the Deceptive Engagement Enforcement Unit; begin civil enforcement against undisclosed paid endorsements and fake-review operations.
• First 100 Days: Introduce legislation: deepfake deception penalties + mandatory disclosure standard + portal authority + penalties schedule + due process.

Quarterly public reporting. Transparent enforcement. No politics in the numbers.